Kaironeo
ESEN

Level 2 · Our core offer

External sales leadership

Who leads sales while your company grows?

Someone leading sales inside your company, without a full-time hire. It includes all of the action plan oversight, and we also lead: sales targets, resources and pipeline and forecast meetings with your team.

Request a 30-minute call Sales diagnosis
  • Includes oversight
  • Time commitment agreed according to scope
  • Milestones at 30, 60 and 90 days from the start of execution
Desk with a sketched funnel and notes arranged like a pipeline

When it makes sense

When sales needs leadership, but not yet a full-time director

  • ✓Selling still depends on the founder and you want that to change.
  • ✓You're about to hire your first salespeople and nobody leads sales yet.
  • ✓You already have a sales team, but without shared priorities or criteria.
  • ✓You need a forecast that stands up to your board's questions.

Who does what

What we do and what stays with you

What we do

  • We set sales targets based on your leadership's decisions
  • We allocate resources and set SMART objectives
  • We lead your team in carrying out the plans
  • We run pipeline and forecast meetings
  • All of the oversight: milestones at 30, 60 and 90 days from the start of execution and a quarterly review

What stays with you

  • Your leadership makes the big decisions and approves priorities
  • Your team sells: we don't provide commissioned salespeople or make cold calls for you
  • The heads of marketing and post-sale keep leading their teams, unless explicitly mandated otherwise
  • The system, data and tools stay in your company

Who decides, who oversees, who leads

Your leadership decides. We oversee and lead. Your team sells.

Decides

Your leadership

Approves priorities, targets and resources, and makes the big decisions.

Oversees and leads

Kaironeo

Reviews execution against milestones and leads sales within the agreed mandate.

Sells

Your team

Carries out the plans and sells with a shared method.

How we start

The path we recommend, and another way to start

We recommend the full path: sales diagnosis (roughly 3–4 weeks, indicative) → 3 objectives and 3 action plans → action plan oversight or, in addition, external sales leadership.

Already have your own diagnosis? If your company already has a recent diagnosis or analysis, we start from it: we review it and complete whatever is needed to set the baseline before execution starts.

Ways of working together

Oversight and external sales leadership, compared

The levels are cumulative, not phases you have to buy one after the other: external sales leadership includes all of the oversight.

Sales diagnosis

What for
Understanding what's holding sales back and what to do first
Duration
Roughly 3–4 weeks
What we do
Baseline, 3 priority objectives, 3 ninety-day action plans and a debrief and close-out session
Who makes the big decisions
Your leadership
Who oversees
—
Who leads sales
Your company
Who sells
Your team
Time commitment
Fixed scope · 3–4 weeks (indicative)
How it's hired
On its own, with its own scope, deliverables and close

Level 1 · Action plan oversight

What for
Making sure what was decided actually gets done
Duration
Quarters of execution, with milestones at 30, 60 and 90 days from the start of execution
What we do
We support and review the execution of each plan against its milestones, spot blockers and propose adjustments
Who makes the big decisions
Your leadership
Who oversees
Us
Who leads sales
Your company
Who sells
Your team
Time commitment
Time commitment agreed according to scope
How it's hired
After the diagnosis (recommended) or building on your company's own recent analysis

Level 2 · External sales leadership

What for
Someone leading sales inside your company, without a full-time hire
Duration
Quarters of execution, with milestones at 30, 60 and 90 days from the start of execution
What we do
All of the above, and we also lead: sales targets, resources, SMART objectives and pipeline and forecast meetings with your team
Who makes the big decisions
Your leadership
Who oversees
Us
Who leads sales
Us, within the agreed mandate
Who sells
Your team
Time commitment
Time commitment agreed according to scope
How it's hired
After the diagnosis (recommended) or building on your company's own recent analysis

The quarterly review covers results, execution and priorities. It doesn't repeat the full diagnosis: we only extend it when relevant changes or new evidence justify it, and only as far as needed. Any cross-functional responsibility for marketing, post-sale or coordinating the whole revenue cycle is agreed explicitly in each project's mandate and scope. Analysing or working on an area doesn't mean taking over its leadership.

Timeline

Two stretches: diagnosis and execution

First, the diagnosis (roughly 3–4 weeks). Once it closes, if you decide to continue, execution of the plans begins: the 30, 60 and 90-day milestones are counted from the start of execution, not from the diagnosis.

1–4

Weeks 1–4 · approximate

Diagnosis

Baseline, 3 priority objectives and 3 action plans over 90 days. It ends with the debrief and close-out session.

Diagnosis closes

Plan execution · days counted from its start

  1. 0

    Day 0

    Execution starts

    The 3 plans get going, with owners and dates.

  2. 30

    Day 30

    First milestone

    Plans under way, clear owners and first adjustments.

  3. 60

    Day 60

    Second milestone

    First metrics: what's moving and what needs unblocking.

  4. 90

    Day 90

    End of the quarter

    Each plan reviewed against its metric.

  5. ↻

    Every quarter

    Quarterly review

    Results, execution and priorities. We adjust priorities and plans for the next quarter.

The quarterly review covers results, execution and priorities. It doesn't repeat the full diagnosis: we only extend it when relevant changes or new evidence justify it, and only as far as needed.

Mandate

Any cross-functional responsibility for marketing, post-sale or coordinating the whole revenue cycle is agreed explicitly in each project's mandate and scope. Analysing or working on an area doesn't mean taking over its leadership.

Frequently asked questions

Do you replace my sales team?+

No. Your team sells. We lead sales with them: targets, resources, priorities and pipeline and forecast meetings. The aim is a system that works without depending on a single person.

Do we have to start with the diagnosis?+

Not always. We recommend starting with the diagnosis: it sets the baseline, the 3 objectives and the 3 plans we then lead. If your company already has a recent diagnosis or analysis, we start from it: we review it and complete whatever is needed to set the baseline before execution starts.

Does it include leading marketing or post-sale?+

Not by default. Any cross-functional responsibility for marketing, post-sale or the full revenue cycle is agreed explicitly in the mandate and scope.

What's the time commitment?+

It's agreed according to scope, without the cost or commitment of a full-time sales director. The proposal sets out the time commitment before we start.

How much does it cost?+

It depends on scope and time commitment. We'll look at it on the call and, before we start, the proposal sets out deliverables, time commitment and price.

Ideas

Related reading

First step · 30 minutes

Tell us your challenge and we'll work out where to start

In a 30-minute call we look at which part of your sales system to tackle first and whether the diagnosis makes sense for you.

Request a 30-minute call →

We'll email you to agree a date and time.