Ideas
Reflections for CEOs and founders on pipeline, forecasting, decisions and growing with judgement. Organised by the four areas we work in.
Start here
Business systems
What a RevOps system connects in an SME, and where to start without turning it into tooling or bureaucracy.
22 July 2026 · 7 min
Business systems
Five signs your forecast holds more noise than information, and how to bring order to it so you can decide investments.
22 July 2026 · 8 min
Decision making
Criteria and cadence to decide which initiatives to accelerate, keep or stop, and free up trapped resources.
22 July 2026 · 7 min
Leadership clarity
How to find real pains and turn them into a message marketing, sales and post-sale can stand behind.
22 July 2026 · 6 min
Decision making
From descriptive to actionable segmentation: fit, timing, challenge and mutual value to prioritise opportunities.
22 July 2026 · 6 min
Growth with judgement
Ethical nudging in B2B: clarity first, then friction, then conversion.
22 July 2026 · 6 min
Business systems
Five signs your forecast holds more noise than information, and how to bring order to it so you can decide investments.
22 July 2026 · 8 min
Decision making
Criteria and cadence to decide which initiatives to accelerate, keep or stop, and free up trapped resources.
22 July 2026 · 7 min
Growth with judgement
Ten signs that growth has outrun the system, and what professionalising without bureaucracy means.
28 June 2026 · 15 min
Decision making
If the company can't decide without you, the problem isn't the team: it's the lack of a system.
28 June 2026 · 8 min
Business systems
What looked like traction becomes operational pressure, friction between teams and improvised decisions.
28 June 2026 · 7 min
Business systems
What a RevOps system connects in an SME, and where to start without turning it into tooling or bureaucracy.
22 July 2026 · 7 min
Coherence
Four dissonances between what a company thinks, says and does, and a minimum system to manage them.
14 August 2026 · 15 min
Leadership clarity
RevOps doesn't start in the CRM: it starts with a leadership question. Signals, common mistakes and questions for the leadership team.
28 June 2026 · 15 min
Leadership clarity
How to build a B2B customer journey that supports decisions, with evidence and owners at every transition.
22 July 2026 · 7 min
First step · 30 minutes
Tell us your challenge and we'll work out where to start
In a 30-minute call we look at which part of your sales system to tackle first and whether the diagnosis makes sense for you.
We'll email you to agree a date and time.
