You want to grow or professionalise sales
- There's no sales method in day-to-day use
- Sales and marketing work in silos
- Results depend on who happens to be selling that month
External sales leadership · B2B · Barcelona and remote
A clean sales pipeline, a CRM your team actually uses and a forecast you can trust
That's what a well-built sales system gives you. We help you build yours.
- A sales diagnosis of roughly 3–4 weeks, available on its own
- Four areas, from messaging to post-sale
- On-site in Barcelona and remote · ES / EN
“A company that understands itself can steer itself.”
The Kaironeo method
Who it's for
For companies that already sell, but don't yet have a system to sell more
It's less about your sector than your moment: the point where sales can no longer depend on one or two people. It matters most when the product is complex.
You've validated the product. Now it's time to scale
- Sales still depend on the founder
- You're about to hire your first salespeople and there's no process to hand over
- You need a forecast that stands up to your board's questions
Complex product?
Several decision-makers, long sales cycles and a technical proposition that's hard to explain. That's where a sales system makes the biggest difference.
Sound familiar?
The company is growing, but sales still don't run on a system
Maybe selling still depends on the founder. Or maybe you already have a sales team, but no shared priorities or criteria. Each challenge points to one of the four areas where we step in.
Everything is urgent and nobody decides which customers deserve the time
Without a clear ideal customer, every opportunity gets chased and the message doesn't quite land.
→ Area 1 · B2B market and message
Next quarter's forecast changes depending on who presents it
Long cycles and optimistic close dates: the pipeline doesn't let you estimate revenue on clear assumptions that can be reviewed.
→ Area 2 · Pipeline, CRM and forecasting
Every salesperson sells their own way
With no shared stages or criteria, deals stall halfway and every new hire starts from scratch.
→ Area 3 · Team and method
Marketing, sales and customer success measure different things
Three functions, three messages and nobody owning the full cycle. Leads go cold between teams and renewals are spotted too late.
→ Area 4 · Marketing, sales and post-sale, joined up
The CEO is the bottleneck
Everything goes through the top: sales, decisions and firefighting. Sales meetings are spent putting out fires, not making decisions.
→ Area 3 · Team and method
You have a CRM, but nobody uses it
Or everything lives in a spreadsheet. Messy data, empty fields and nothing you can base a decision on.
→ Area 2 · Pipeline, CRM and forecasting
You're not short of sales effort. You're short of a system: method and structure. Here's how we build it →
Method
Our method: six building blocks for running the sales cycle with sound judgement
A sales system is the structured way your company decides who to sell to, takes every opportunity through to close, looks after customers once they've signed and estimates its revenue on clear assumptions that can be reviewed, without relying on anyone's memory.
The six building blocks are what we analyse in the diagnosis and what the action plans put in order, with your data and your tools, even if it all lives in a spreadsheet today. The system doesn't stop at the signature.
- 1Area 1
Priorities
Which customers, segments and opportunities deserve attention first.
- 2Area 2
Sales pipeline
The stages a deal goes through, with clear criteria to move it forward or mark it as lost.
- 3Area 2
CRM
The rules that make the tool reflect reality and get your team using it.
- 4Area 2
Sales forecast
A revenue estimate built on clear assumptions that can be reviewed, with an honest view of how reliable it is.
- 5Areas 3 and 4
Follow-up routines
The meetings, metrics and owners that keep the system alive.
- 6Area 4
Post-sale and account growth
The handover from sales to delivery, customer onboarding and the account reviews that set up renewals and upsells.
With oversight, we support and review how the plans are carried out; with external sales leadership, we also lead. Either way, your leadership makes the key decisions and your team sells. That way, the system stays in the company.
Where we help
Four areas, one sales system
These are the areas we work on, not fixed packages. Together they cover the full cycle, from first contact to post-sale, retention and account growth. You may need one or several: the diagnosis tells you where to start.
1
B2B market and message
Who to sell to first, and what to say so they listen.
Related challenges:Focus
What we look at
- Segments, and the deals you've won and lost
- Decision-makers and buying moments
- The messages and channels you use today
Possible actions after the diagnosis
- Segmentation and ideal customer profile (ICP)
- Value proposition by segment and message architecture
- A plan to test the message with real customers
Building blocks: Priorities
See the area2
Pipeline, CRM and forecasting
See which deals are moving and estimate revenue on assumptions you can review.
Related challenges:ForecastCRM
What we look at
- Your real pipeline, stage by stage
- Data quality and usage, in the CRM or the spreadsheet
- How the forecast is put together today
Possible actions after the diagnosis
- Stages with clear entry and exit criteria
- Pipeline design and CRM usage rules
- Forecasting model and sales dashboard
Building blocks: Pipeline · CRM · Forecast
See the area3
Team and method
Professionalising the sales system
One shared method for the whole team, so new hires don't start from scratch.
Related challenges:MethodDependency
What we look at
- How each person sells: meetings, proposals and follow-up
- Sales routines and meetings
- Gaps in method and training
Possible actions after the diagnosis
- A shared process and sales playbook
- Scripts, objection handling and cadences
- Sales onboarding plan and team workshops
Building blocks: Follow-up routines
See the area4
Marketing, sales and post-sale, joined up
One cycle, from first contact to renewal and upsell, with clear handovers between teams.
Related challenges:Alignment
What we look at
- The full customer journey, from first contact to renewal
- Handovers between marketing, sales and post-sale
- The definitions and metrics the teams share
Possible actions after the diagnosis
- Handover agreements between marketing, sales and post-sale
- Customer onboarding and regular account reviews
- Renewal and upsell criteria, plus a dashboard for the full cycle
We design the cycle and its handovers with each team's leads, who keep running their own teams.
Building blocks: Routines · Post-sale and account growth
See the areaWhat's included
Build work (segmentation and ICP, manuals and playbooks, CRM pipeline design, forecasting model, dashboards, customer onboarding) isn't included by default. These are specific actions defined after the diagnosis, based on what your company needs at that point, with scope and time agreed before we start.
How we work
A diagnosis to start, then two levels of support
We recommend starting with the diagnosis, in any of the areas. After that, there are two cumulative levels of support: Level 2, external sales leadership, includes everything in Level 1. They aren't phases you have to buy one after the other. If your company already has a recent diagnosis or analysis, we start from it: we review it and complete whatever is needed to set the baseline before execution starts.
Sales diagnosis
The blueprint of your system: where sales are slipping away and what to do first.
We review the four areas and the six building blocks with your data and your team, even if it all lives in a spreadsheet.
- A baseline of metrics
- 3 priority objectives
- 3 action plans over 90 days, with milestones at 30, 60 and 90 days from the start of execution
- A debrief and close-out session with leadership
It can be hired on its own, with its own scope, deliverables and close. Continuing at one of the two levels is the path we suggest, but you don't have to.
Level 1
Action plan oversight
Making sure what was decided actually gets done.
Your team carries out the plans; we support and review execution with clear metrics, spot blockers and propose adjustments. Sales leadership stays inside your company.
- Regular check-ins on each plan against its 30, 60 and 90-day milestones from the start of execution
- Adjustments based on data, not gut feeling
- Quarterly review of results, execution and priorities
Level 2
Includes all of the oversight (Level 1) ＋
External sales leadership
Our core offer · time commitment according to scope
Someone leading sales inside your company, without a full-time hire.
We take on sales leadership with a time commitment agreed according to scope. We set sales targets based on your leadership's decisions, allocate resources and set SMART objectives. Then we lead your team in carrying out the plans to hit them.
- Sales targets, resources and SMART objectives
- Pipeline and forecast meetings with your team
- Your leadership approves the priorities and your team sells
Any cross-functional responsibility for marketing, post-sale or coordinating the full revenue cycle is agreed explicitly in the mandate and scope of each engagement. Analysing or working on an area doesn't mean taking over its leadership.
Our standard way of working
First, the diagnosis (roughly 3–4 weeks). Once it closes, execution of the plans begins: the 30, 60 and 90-day milestones are counted from that start, not from the diagnosis. We adapt it to where each company is.
1–4
Weeks 1–4 · approximate
Diagnosis
Baseline, 3 priority objectives and 3 action plans over 90 days. It ends with the debrief and close-out session.
Diagnosis closes
Plan execution · days counted from its start
- 0
Day 0
Execution starts
The 3 plans get going, with owners and dates.
- 30
Day 30
First milestone
Plans under way, clear owners and first adjustments.
- 60
Day 60
Second milestone
First metrics: what's moving and what needs unblocking.
- 90
Day 90
End of the quarter
Each plan reviewed against its metric.
- ↻
Every quarter
Quarterly review
Results, execution and priorities. We adjust priorities and plans for the next quarter.
The quarterly review doesn't repeat the full diagnosis. We only extend it when relevant changes or new evidence justify it, and only as far as needed.
Scope of the work
- Your team does the selling: we don't supply commission-only salespeople or make cold calls for you.
- The CRM is the system's tool, not the system: we define stages, fields and usage rules and, if it needs configuring, we write the specification for whoever configures it.
What changes in practice
From scattered data to decisions you can explain
The method takes shape in working tools your team understands and can maintain. These are typical cases, illustrating the kind of change we aim for: they don't describe any specific company and they aren't measured results.
- Example · Message
- From talking to everyone to a message for each segment that can be put to the test.
- Example · Forecasts
- From “I think it'll close” to a date, an amount, a next step and the assumptions behind it.
- Example · Opportunities
- From a contact list to stages with clear exit criteria and an owner for every deal.
- Example · Action plans
- From “we need better follow-up” to a specific action with an owner, a deadline and a metric.
- Example · Meetings
- From going over activity to setting priorities, unblocking deals and agreeing next steps.
- Example · Customers
- From “the customer has signed” to a handover with an owner, an agreed kick-off and scheduled account reviews.
How we start
From a CEO who reacts to a CEO who leads
First we understand your challenge and tell you frankly whether a diagnosis makes sense for you.
- 1
You request a call
Tell us about your challenge in the form and we'll email you to agree a date and time.
- 2
30-minute call
We look at your sales challenge, which area to work on and which building block to tackle first.
- 3
Sales diagnosis
If it makes sense, roughly 3–4 weeks to set 3 objectives and 3 action plans over 90 days. When it closes, you decide whether we continue and at what level.
About Kaironeo
More direction. Less consulting.
We help B2B companies build a sales system their team can sustain. When you entrust us with external sales leadership, we also lead sales alongside your team. With independent judgement: we tell you what you need to know, even when it isn't what you want to hear. Our work has gone well when your company no longer needs us to keep the system running.
Ideas
Thinking about the sales system
Area 4 · Marketing, sales and post-sale, joined up
Business systems
RevOps for CEOs: one shared view of customer, revenue and decisions
What a RevOps system connects in an SME, and where to start without turning it into tooling or bureaucracy.
22 July 2026 · 7 min
Area 2 · Pipeline, CRM and forecasting
Business systems
If you can't trust your pipeline, you can't make good decisions about future investment
Five signs your forecast holds more noise than information, and how to bring order to it so you can decide investments.
22 July 2026 · 8 min
Area 3 · Team and method
Decision making
Accelerate, continue or stop: leading also means deciding what to stop backing
Criteria and cadence to decide which initiatives to accelerate, keep or stop, and free up trapped resources.
22 July 2026 · 7 min
Frequently asked questions
Which companies do we work with?+
Our offer is designed for B2B companies with more than 10 employees that don't yet have a structured sales process and want to grow or professionalise sales, and startups between seed and Series A. All sectors, with a particular focus on complex products.
Where do we start?+
With a 30-minute call to understand your challenge. If it makes sense to go ahead, we recommend starting with the sales diagnosis, in any of the four areas. If your company already has a recent diagnosis or analysis, we start from it: we review it and complete whatever is needed to set the baseline before execution starts.
Can I hire just the diagnosis?+
Yes. It has its own scope, deliverables and close: 3 priority objectives and 3 action plans over 90 days, with a debrief session with your leadership. Continuing at one of the two levels is the path we suggest, but you don't have to.
What does the timeline look like?+
The diagnosis takes roughly 3–4 weeks and ends with the debrief and close-out session. If you decide to continue, execution of the plans starts afterwards: the 30, 60 and 90-day milestones are counted from the start of execution, not from the start of the diagnosis. From then on, we hold the quarterly review every quarter.
What's the difference between the two levels?+
They're cumulative, not alternatives or compulsory phases. With action plan oversight (Level 1), your team carries out the plans and we support and review execution. With external sales leadership (Level 2), we do all of that and also lead: we set sales targets based on your leadership's decisions, allocate resources and set SMART objectives, with a time commitment agreed according to scope and a real presence in your pipeline meetings, without the cost or commitment of a full-time sales director.
What happens in the quarterly review?+
We review results, how the plans are being carried out and the priorities, then adjust priorities and plans for the next quarter. We don't repeat the full diagnosis: we only extend it when relevant changes or new evidence justify it, and only as far as needed.
Is post-sale within scope?+
Yes, as part of the full cycle, from first contact to renewal and upsell. Handovers between teams, customer onboarding or account reviews are agreed after the diagnosis. We only take on responsibility for marketing or post-sale if that's agreed explicitly in the engagement's mandate and scope.
Is building the playbook, the forecasting model or the CRM design included?+
Not by default. These are specific actions defined after the diagnosis, based on what your company needs, with scope and time agreed before we start.
Do you replace my sales team?+
No. Your team sells. With oversight, we support and review execution; with external sales leadership, we also lead. The goal is a system that works without depending on any single person.
Do you configure our CRM?+
No. The diagnosis sets out which stages, fields and rules your team needs. If you decide to continue, we can detail them, with the scope and commitment we agree, and write the specification for whoever configures the CRM.
How much does it cost?+
It depends on scope and time commitment. We'll discuss it on the call, and before any work starts the proposal sets out deliverables, time commitment and price.
Which languages and where do we work?+
Spanish and English, on-site in Barcelona and remotely.
First step · 30 minutes
Tell us about your challenge and we'll look at it together in 30 minutes
Tell us where your company is right now. In a 30-minute call we'll look at which part of your sales system to tackle first and whether a diagnosis makes sense for you. Once we receive your request, we'll email you to agree a date and time.
- ✓30 minutes to sort out priorities
- ✓A straight answer: if we're not a fit, we'll say so
- ✓A date and time that suits you
Clarity to lead. A system to grow.
Request a 30-minute call →