Area 1
B2B market and message
Challenges: Focus
Who to sell to first, and what to say so they listen.
Where we help
Four areas, one sales system
These are the areas we work in, not fixed packages. Together they cover the full cycle, from first contact to post-sale, retention and upsell. You may need one or several: the diagnosis tells you where to start.
The four areas
What we look at and what we can do in each one
Area 2
Pipeline, CRM and forecasting
Challenges: Forecast · CRM
See which deals are moving and estimate revenue on clear assumptions you can review.
Area 3
Team and method
Challenges: Method · Dependency
One shared method for the whole team, so new hires don't start from scratch.
Area 4
Marketing, sales and post-sale, joined up
Challenges: Alignment
One cycle, from first contact to renewal and upsell, with clear handovers between teams.
Build work (segmentation and ICP, playbooks, pipeline design in the CRM, forecasting model, dashboards, customer onboarding) isn't included by default. It's defined after the diagnosis, based on what your company needs, with scope and time commitment agreed before we start.
Ways of working together
How we work together, in any of the four areas
The areas say where we help; the ways of working together say in what role. We recommend starting with the diagnosis; if your company already has a recent diagnosis or analysis, we start from it. The two levels are cumulative.
Recommended starting point
Sales diagnosis
Roughly 3–4 weeks: baseline, 3 objectives and 3 ninety-day action plans. It can be hired on its own.
Level 1
Action plan oversight
Your team carries out the plans; we support and review execution. Sales leadership stays inside your company.
Level 2 · Core offer
External sales leadership
Includes all of the oversight, and we also lead sales inside your company, without a full-time hire.
Mandate
Any cross-functional responsibility for marketing, post-sale or coordinating the whole revenue cycle is agreed explicitly in each project's mandate and scope. Analysing or working on an area doesn't mean taking over its leadership.
Is your specific question the pipeline?
The initial pipeline and forecast review is a 30-minute conversation focused on that question. It doesn't replace the diagnosis.
First step · 30 minutes
Tell us your challenge and we'll work out where to start
In a 30-minute call we look at which part of your sales system to tackle first and whether the diagnosis makes sense for you.
Request a 30-minute call →
We'll email you to agree a date and time.